Merchants on Long

Concept Store, Cape Town


Since its launch in 2010, Merchants on Long has set an entirely new standard for shopping and fashion in Cape Town. It was a pioneer in the city’s modern and trendy lifestyle movement, and successfully incorporates the African meets European flavour that forward-thinking South Africa is all about.

Merchants on Long is part fashion boutique, part homeware store, part cafe, however it can de facto de described as a concept store, allowing visitors a glimpse into the hippest trends that Cape Town has to offer. The boutique stocks only the most exclusive brands from across the continent, and includes Merchants founder Hanneli Rupert’s internationally renowned luxury handbag and accessories brand, Okapi.

Whether you are buying or not, it is worth a trip to Merchants on Long just to check out the wonderful historical building in which it is housed, and soak up the aesthetic bliss. Once you’re done, you can stroll down the rest of Long Street and discover many more delights.

Long Street, Cape Town

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